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Ellen Lytle, MA, MDes

115 Winding Way, Unit C
Covington, KY 41011
Ph: 859-308-8807
Email: ellenlytle@yahoo.com
Portfolio Link: http://ellenlytle-portfolio.com

TABLE OF CONTENTS
1.0 Education
mmm1.1 University
mmm1.2 Fellowships
mmm1.3 Certifications
mmm1.4 Continuing Education
2.0 Recognition & Awards
3.0 Grants

mmm3.1 Government
mmm3.2 Corporate
mmm3.3 Foundation
4.0 Academic Appointments: Institution, Department Service, University Service, and Course List
5.0 Curriculum Design & Development
mmm5.1 Degree Programs
mmm5.2 Individual College Courses
mmm5.3 Online Courses
6.0 Software & Programming Competencies
7.0 Judging Design Competitions (Link to Page)
8.0 Juried Design Annuals & Shows
9.0 Professional Memberships
10.0 Research, Scholarship and Publications

mmm10.1 Books
mmm10.2 Book Ghostwriting and Design
mmm10.3 Content Expert
mmm10.4 Book Reviewer
mmm10.5 Research Areas and Publications in Progress
mmm10.6 Conference Presentations
mmm10.7 Expertise Provided for Mainstream Media
mmm10.8 Medical/Academic/Scientific Illustration and Information Design
mmm10.9 Book Design
mmm10.10 Magazine Publishing, Writing and Art Direction
11.0 Professional Design Experience & Consulting
12.0 Community Service & Philanthropic Activities
13.0 Student Recommendations (Link to Page)

1.0  EDUCATION

1.1 University

Coursework – Ph.D. in Instructional Leadership
Argosy University, Atlanta, GA, 2005
Three hours of coursework – College Teaching. GPA 4.0/4.0

Master of Design, University of Cincinnati
College of Design, Architecture, Art & Planning, Cincinnati, OH, 1989
Terminal degree with thesis (MFA equivalent). Research areas: Electronic publishing and design education. Awarded a full scholarship. Thesis:
Towards a Model for the Development of Professional Standards in Graphic Design. Graduated Magna Cum Laude 3.81/4.0

Master of Arts, Instructional Design and Technology
Miami University, Oxford, OH, 1986
Coursework in instructional design and development, curriculum, educational technology, instructional theory, educational research, and training and development. Information design and development for broadcast and print media. Research area: Computer-based Instruction. Graduated Magna Cum Laude 3.81/4.0

Bachelor of Science, Graphic Design, University of Cincinnati
College of Design, Architecture, Art & Planning, Cincinnati, OH
Curriculum integrates the study of typography, layout, photography, information, systems, theory and design history. Internationally recognized, five-year graphic design program alternating quarters of professional practice in the field with coursework.

The Leys School, Cambridge, England
Affiliated with Cambridge University. Started college at age 15 studying studio arts, contemporary British theater and European history.

1.2  Fellowships

Graduate Research Fellowship Award, University of Cincinnati, 1988
Funding ($5,000) for graduate research project awarded on a competitive basis by the university’s graduate school.

1.3  Certifications

Business to Government Contracting, B2G Institute, 2007
Three-day intensive course focused on the process of securing and administrating government contracts.

The Business of Human Development, Coach University, 2000

Continuing education certification for individuals who are interested in incorporating coaching skills into other positions or professions. Content focused specifically on developing others’ skills through effective guidance. Certified professional coach focused on the areas of innovation, group dynamics, leadership, collaboration, communications, creativity, conflict management, accountability, and personal development. Use industry standard coaching strategies, practices, tools, assessments, and curriculum for individual and organizational development.

1.4  Continuing Education

Foundation Center – Atlanta, GA 2009-2010
Coursework in grant acquisition and administration

Adobe Corp. Educators’ Workshops for Creative Suite and Color Management

Pantone Color Workshop (for Educators) on Printing, Production and the Color Control Process

1.5  Conference Attendance

Aspen Design Conference, University and College Designers’ Association Conference (5), Graphic Design Educators’ National Conference, Georgia Center for Nonprofits Grant Management Symposium, TypeCon 2009, TEDx Atlanta (3), TEDx Cincinnati, Design Educators of Kentucky Summit, College Art Association conference

2.0  RECOGNITION & AWARDS

Judge of the How Magazine Interactive Design Annual. Cincinnati, OH: F+W Media. Wrote judges’ articles summarizing trends in the year’s work, captions, and the judges’ comments.

Selected as a Beta Tester for the new Adobe Digital Publishing Suite

G. Theodore Mitau Award for Innovation and Change in Higher Education Award from the American Association of State Colleges and Universities (AASCU). Nominated by the President of Northern Kentucky University. Design students did not have internship experiences while in college. Created a campus design studio where students could learn client interaction and entrepreneurial skills while providing free design services to non-profit organizations. Funded the program with corporate donations.

One of three state finalists for a $1 million Kentucky Governor’s Center of Excellence grant and award.

Recognized with the Art Institute Faculty Award for Outstanding Contribution to Student Success, for creating weekend student workshops reviewing design process, theory, ideation, clarity and confidence.

Chairman of a National Design Conference: University and College Designers’ Association four-day conference and competition attended by 450 designers, editors, and design educators. Managed conference budget. Coordinated banquets, media equipment, promotion, registration, volunteers, hotel, logistics, entertainment, and travel. Programmed speakers, panel discussions, and workshops. Speakers included Charles Spencer Anderson, Michael Beirut, David E. Carter, Ron Campbell, Jan White, Daniel Pelavin, Carin Goldberg, Rudy Vanderlans, Gordon Salchow, and Chuck Byrne.

Author of best-selling design book Click 1, The Brightest in Computer-generated Design and Illustration. Cincinnati, OH: Northlight Books.

Graphic and Environmental Design for the U.S. Olympic Sports Medicine Pavilion

Listed by W, Atlanta’s Women’s Magazine (2003) as one of the “Power 100: The List of Most Influential Women in Georgia”. Also honored were Coretta Scott King, Mayor Shirley Franklin, the police chief, and the presidents of Kennesaw State University and Spelman College.

STUDENT AWARDS

Student work from my classes selected for juried design annuals and shows:

Silver Award, Student Division, ShowSouth 2004/05

Grand Prize in the Adobe National Student Competition 2004

First Place, Student Competition, SIGGRAPH 2004

Honorable mention in the 2003 Print Magazine International Student Cover Competition

Honorable mention in the 1992 Print Magazine International Student Cover Competition

Third Place in the 1989 Print Magazine International Student Cover Competition

Cincinnati Art Directors’ Club Scholarship Award: 1989, 1991 and 1992.

3.0  GRANTS
Total: $390,500 in corporate donations and $55,000 in private foundation grant funding.

3.1  Government Grants
One of three state finalists for a $1 million Kentucky Governor’s Center of Excellence grant and award. The presidents of all eight Kentucky state universities were asked to nominate three of their academic programs for the competition. Prepared an extensive proposal for the competition detailing how the money would be spent, needs it would address, program strengths, and opportunities for growth with the grant.

3.2  Corporate Grants
Received a Mergenthaler Corp./Linotype $350,000 grant for research on the pedagogy of learning technology.
Secured a $500 grant from the 3M Company for equipment.
Received a $15,000 grant from Libby, Perszyk + Kathman (LPK, Cincinnati, OH), to set up a student Macintosh computer lab in exchange for teaching the entire LPK staff how to use computers.
Secured $25,000 in corporate sponsorship from IBM to host a major national traveling exhibit, The Genius of Leonardo da Vinci, at Northern Kentucky University, featuring the drawings and wood models of all of his inventions.

3.3  Foundation Grants
Administered a $200,000 grant to the Medici Center from the Strickland Foundation (GA) in compliance with the strategic plan, budget, IRS guidelines and board of trustees’ directives.

4.0 ACADEMIC APPOINTMENTS

4.1  Adjunct Faculty, Westwood College-Northlake, Atlanta, GA 2012

Taught courses in Typography, Advertising Concepts, Portfolio and Digital Imaging. Served on four accreditation committees. Developed the department’s portfolio review system. Integrated motion graphics, 3D print technology, interface, information design, interactive documents/apps, WordPress, audio, video, and augmented reality into courses.

4.2  Director, The Medici Center Think Tank, Atlanta, GA, 2008 – 09

The Medici Center is a think tank and institute for collaboration organized to meet the creative and intellectual needs of Atlanta’s artistic, scientific, educational, and public policy communities. Members include researchers and faculty members from the CDC, the Carter Center, Emory University, Georgia State, Georgia Tech, Kennesaw State University, and the University of Georgia for a total of 33 educational, scientific and medical institutions. The Medici Center project included advanced intellectual courses, panel discussions, problem-solving sessions, conferences and cultural events. The two million square foot facility is located in Midtown Atlanta.

–  Refined the organizational structure, mission and vision of this 501(c)(3) nonprofit. Changed the business model from a condominium community to an interdisciplinary innovation lab for corporate R&D departments, business startups and support services.
–  Developed the creative problem-solving approach for the think tank sessions and the innovation lab.

Brainstorming Session to Set Goals for the Medici Center

Brainstorming Session to Set Goals for the Medici Center

–  Responsible for strategic planning, scheduling and financial management.

– Supervised and programmed exhibits and social events in the 25,000 square foot Medici Center gallery. (This image shows about 1/3 of the gallery space.)

–  Initiated a fundraising plan that is a combination of grants and foundation funding. Established a membership program for institutions, individuals and corporations.
–  Coordinated all communications and meetings of the board of trustees, advisory board and standing committees.

Ellen Lytle Delivering a Report to the Board of Directors

Delivering a report to the Medici Center Board of Directors meeting.

–  Wrote and designed all communications materials including brochures, web site, press releases, PowerPoint presentations, corporate identity and email marketing.

4.3 Professor, Dual Appointment in Graphic Design and Multimedia/Web Design, The Art Institute of Atlanta, Atlanta, GA  2000-2007

Developed the “Intervention Workshop”. Presented it twice a year to 15-25 at-risk students referred by colleagues. The workshop reviewed core concepts in aesthetics, typography, information design and the design process. Designed a course workbook accompanied by PowerPoint presentations on CD for students to take home to review. I received the Art Institute’s annual Award for Outstanding Faculty Contribution to Student Success for developing the Intervention Workshop.
Developed a 150-page bound student typography resource book, The AIA Font Book, that contains listing of all the resources on campus available to students including licensed fonts on the fonts server, stock photo CDs in the library, design websites, and key library reference books and periodicals. It addresses the issues of viewing typography on a computer screen vs. typography in print by providing a handy catalog for type comparison, contrast and selection. Sold at campus bookstores.

Established a graphic design student resource library specifically for packaging and print that includes dies, templates, paper swatches, and glass/plastic stock packaging.
Student awards include First Place in the National Adobe Student Competition, Honorable Mention in the annual Print Magazine International Student Cover Competition, first place at SIGGRAPH, and a Silver Award at ShowSouth for projects done in my courses.
A dual appointment in both the graphic and multimedia/web design departments required serving on 12-15 graduation portfolio juries every quarter.
Developed the “Intervention Workshop”. Presented it twice a year to 15-25 at-risk students referred by colleagues. The workshop reviewed core concepts in aesthetics, typography, information design and the design process. Designed a course workbook accompanied by PowerPoint presentations on CD for students to take home to review. I received the Art Institute’s annual “Award for Outstanding Faculty Contribution to Student Success” for developing the Intervention Workshop.
Wrote and developed the content and instructional design of two Art Institutes Online courses (Portfolio and Publication Design). Developed two college courses (Web Marketing and Advanced Layout).

Department Service
•  A dual appointment in both the graphic and multimedia/web design departments required serving on 12-15 graduation portfolio juries every quarter.
Attended all quarterly portfolio shows greeting potential employers and meeting families. Judged best portfolio in both departments.
Advisor to the student AIGA chapter for four years. Worked closely with the officers of the AIGA student chapter on membership recruiting and retention.
Faculty Advisor to Ad Club’s Young Professionals Group (two years)
Established a graphic design student resource library specifically for packaging and print that includes dies, templates, paper swatches, and glass/plastic stock packaging.
Participated in the Faculty Show every year.

College Service
Served on the Library Committee and the Technology Committee.
Participated in graduation twice a year every year. Served as marshall six times.
Served on four faculty and two administrative search committees.
Served on the SACS reaccreditation committee for curriculum.
Served on the NASAD accreditation committee as the representative for graphic design. Produced the documentation and student samples for three NASAD courses. Contributed lectures, terminology and sample projects for other NASAD courses documents produced by colleagues for the self-study.

Taught Graphic Design Courses:
Typography
Layout
Advanced Layout
Corporate Identity
Advertising Concepts
Publication Design
Collateral Design
Design Research
Senior Project
Portfolio
History of Graphic Design/Communication Media

Taught Multimedia/Web Design Courses:
Introduction to HTML (an introduction to coding in HTML and derivative languages)
Interface Design (human factors, perception, interaction, information architecture, form, meaning, typography, color systems, communication and aesthetics in web design)
Web Marketing (ecommerce, search engine optimization, interface, rankings, keywords, B2B and B2C, communication, branding and interaction)

4.4 Assistant Professor, Coordinator of the Graphic Design Program
Northern Kentucky University, Highland Heights, KY  1985-1993

Received the G. Theodore Mitau Award for Innovation and Change in Higher Education from the American Association of State Colleges and Universities.
One of three state finalists for a $1 million Kentucky Governor’s Center of Excellence Award.
Recognized for developing highly innovative, self-sustaining, revenue-neutral solutions to issues, equipment and program funding.
Developed strategic alliances with corporations and small businesses for the donation of equipment and funding for special projects and programs.
Developed paper systems to efficiently handle an advising load of 60-80 students every semester. Because of its success and ease of use, the entire art department adopted the system for tracking student advising.
Administered 15-25 portfolio admission juries every semester for students applying for the BFA program.
Integrated computer technology and advanced equipment access into the program through corporate donations five years before the state could allocate funding for it. The graphic design program was the first program in the state of Kentucky, Ohio and Indiana to integrate Macintosh computers into the curriculum (two+ years before any other program).
Planned the graphic design facilities, studio space and computer labs for a new wing of the building.
Hired, trained and supervised four different instructors each semester to teach courses.
Increased enrollment by 500% through scholarship competitions, statewide speaking tours and career fairs.
Upgraded the program from a B.A. open admissions program to a B.F.A. selective admissions program through department, campus and state higher education committees. Wrote nine new courses including objectives, content and instructional activities, and revised six courses.
Student placed third in the annual Print Magazine International Student Cover Competition.
Hosted two major national traveling exhibitions: The Shoshin Society Hiroshima Peace Posters and The Genius of Leonardo da Vinci (Wood scale models of his inventions) Secured corporate sponsorship from IBM for travel, insurance and expenses.

Department Service
Planned the graphic design facilities, studio space and computer labs for a new wing of the building.
Increased department enrollment by 500% through scholarship competitions, statewide speaking tours and career fairs.
Served on the art department gallery committee.
Participated in the art department faculty show every year.
Served on art department chairman search committee for two years.
Chaired the art department search committee for a new graphic 
design faculty member.
Judged department scholarship competitions every year for prospective freshmen.

University Service
Member of the university’s corporate identity and branding task force
Member of faculty governance committees on capital expenditures
Department representative to the university curriculum committee
Department representative to the Faculty Professional Concerns Committee
Participated in graduation every year.
Served on the SACS Reaccreditation Committee for educational facilities.
Served on eight search committees for administrators, faculty and staff.
Faculty advisor to a student organization for five years. Selected National Advisor of the Year by the organization and flown to the national convention for an award presentation.

Courses Taught: Art Appreciation, 2D Design, Introduction to Graphic Design, Typography, Symbolism, Layout, Computer Graphics, Production and Printing, Rendering, Corporate Identity, Illustration, Publication Design, Advanced Typography, Advanced Graphic Design, Environmental Graphics, Packaging Design

4.5  Adjunct Instructor, Graphic Design, University of Cincinnati
College of Design, Architecture, Art and Planning, Cincinnati, OH, 1988

Taught the Interdisciplinary Design course to graphic, interior and industrial design students. Students learned to collaborate across different design disciplines in an environmental design project in a retail environment.

5.0  CURRICULUM DESIGN AND DEVELOPMENT

5.1 Degree Programs

Art Institutes Illustration Program
Proposed a new degree program to the corporate administration and led the team to develop the curriculum for system-wide launch on all 40 campuses. Conducted research into industry hiring trends, job descriptions, and the cognitive and psychomotor skills needed in the field. Chaired a system-wide task force to develop the content for the new Illustration program. Developed all 12 courses. Presented the final program plan in a 5-day conference in Pittsburgh for corporate approval from the board of trustees and administration. After the plans were approved, the program was submitted for accreditation. The program was implemented and graduated its first graduates in 2009.

B.F.A. Program in Graphic Design at Northern Kentucky University
Upgraded the program from a B.A. to a B.F.A. program through department, university and state curriculum committees. Established selective admissions through a portfolio review. Developed nine new courses and revised six courses for the B.F.A. program including: Typography, Layout, Symbolism, Printing and Production, Environmental Design, Publication Design, Intermediate Graphic Design, Packaging Design, Advanced Graphic Design, and Rendering (Ideation, Problem Solving, Prototypes and Presentation).

5.2  Individual Course Design and Development

GD 423 Advanced Layout, Art Institute of Atlanta
Course design and content development of an intermediate-level prerequisite needed before students take more specialized courses like Publication Design, Collateral Design and Advanced Typography. Content includes information architecture, functional analysis, content and meaning, strategy, historical underpinnings, theory and systems development.

MW 347 Web Marketing, Art Institute of Atlanta
Researched, wrote, and developed this advanced course for the multimedia/web design department. The course covers content inherent in marketing products and services on the Internet. Knowledge of SEO, ecommerce, payment systems, branding, color, typography, layout, meaning and communication, copywriting, continuity of visual language, B2B and B2 environments, and information architecture.

5.3  Online Course Design and Development

Embanet – Compass Knowledge Group, Toronto, Canada 2004
Embanet is a worldwide leader in online degree programs.
Instructional Designer for the Art Institutes Online – Portfolio
Instructional Designer for the Art Institutes Online – Advertising Concepts
Working with a content expert in both courses, educational objectives were written from desired outcomes and learning activities were designed to support the acquisition of skills and content. Online instruments were developed to test mastery of the skills and knowledge of content.
Course Content Expert for the Art Institutes Online – Publication Design Working with a course developer, a body of knowledge was determined, ordered, and grouped into learning objectives. Content mastery and skills were acquired through learning activities (projects) specific to the desired outcomes. Prepared all the content for the course including professional samples, benchmarks achieved on previous student projects, diagrams of processes, systems that are the basis of the field, case studies of concepts, and resources.

6.0  SOFTWARE AND PROGRAMMING COMPETENCIES

Selected as a Beta Tester for the new Adobe Digital Publishing Suite

Tested at the Expert/Instructor Level on: Adobe Creative Suite; XML and ePUB for digital publishing on interactive, mobile and tablet platforms; WordPress, PHP, CSS and HTML; FontLab/TypeTool font design software; PowerPoint, Word and Microsoft Office; Macintosh Operating System