(Top Image) This is the “before” website and logo that the clients designed themselves. Every person at this large, national insurance brokerage prepared their own sales materials
any way they wanted to—there was no consistency. This process could not compete with the well-designed marketing programs of their competitors
and made the company look amateurish. The blue website below was made by the clients using a template at a hosting service.
My approach to this collateral program and branding platform was to develop a brand signature based on emphasizing several key words
throughout all materials (expertise, stability, trust, and dedication). The promise behind the brand was to deal with one single person for the
life of the account. Each person profiled had been at the company more than 10 years and was a partner. The brand is built on one-to-one
relationships. Full-length casual photos were taken of each partner and I wrote a very warm note to be included with every sales packet
emphasizing personalized attention. (Below Left) Custom die-cut binder tabs used in proposals and presentations to potential clients
reinforce the four marketing keywords. The back side of the tabs is the same image. (Top Right) New logo stresses the name of the company
confined to a compact shape that fits perfectly to the human eyes. Two versions of the logo exist for both right and left sides of materials.
(Lower Right) A personal letter was written and designed to introduce each member of the account care team to clients.