Edited, designed and published a bimonthly magazine focusing on entertainment, interviews and
lifestyle information for young professionals in the Greater Cincinnati area. Topics included career,
finances, personal development, cooking for one, fitness, entertainment, interviews, activities, single
parenting, relationships and shopping. Wrote 30% of the editorial content.
Researched the impact of the region’s loss of educated young professionals (commonly referred to as
the “brain drain of the creative class”. The region only had 21% of its population in this age group
compared to 41% in most major cities) and developed an editorial approach to attract this market.
Secured startup venture capital through presentations and written proposals to the Greater Cincinnati
Venture Capital Assoc. Readership reached 25,000 in 18 months but struggled with advertising revenue.
The magazine operated in the black for four years but did not qualify for the second round of venture capital.
– Supervised a sales staff of three and two interns. Established weekly success coaching for all employees.
– Commissioned design, photography and illustration. Supervised pre-press and web printing.
– Planned the editorial and special sections calendar. Commissioned articles from writers and syndicates.
– Wrote, designed and maintained a corporate web site.
– Responsible for purchasing, payroll, investor relations, and the financial and legal management.
(Above) Cover of the first issue: Most magazines place captions below photos. A unique visual language was established as the ‘look-and-feel’ of the magazine where dots with dashed lines are used as a repeating visual element linking captions to images. This visual device is used on all materials including rate cards, promotions and editorial articles.
(Below) Research, Writing, Design and Photo Direction of Article: Starting Out & Starting Over
(Below) The magazine was called Solo Magazine before venture capital was secured.