Art Direction of The Majors Cup Magazine
ELLEN LYTLE PORTFOLIO, Publishing & Information Design
Art Director of The Majors Cup Magazine, a national golf magazine covering the four major golf tournaments whose outcomes determine the winner of the Majors Cup.
Art director of The Major’s Cup Magazine, a national golf magazine documenting
the four major golf tournaments leading to the Major’s Cup.
Wrote and designed the rate card and direct mail campaigns to potential advertisers.
(Below) Front Cover of the Rate Card for The Majors Cup Magazine. A copy of the Waterford trophy was borrowed from the Professional Golf Association (PGA) for the photo shoot. It arrived broken and the photo required extensive retouching in Photoshop. The rate card involved securing licensed photography of Tiger Woods, Dave Duval, and other members of the PGA.
Cover of The Majors Cup Magazine
Table of Contents: The Majors Cup Magazine
(Below) Postcard mailer to promote advertising