Corporate Identity & Branding, ELLEN LYTLE PORTFOLIO
Individual corporate Identity programs that are not part of larger collateral programs
This flying pig logo, referencing the city’s long history of pork-related industries, was created for a design conference held in Cincinnati. It received awards in 4 major design annuals including Print Magazine’s Casebooks
and Regional Design Annual
. It was applied to all of the marketing materials I wrote and designed to promote the national design conference I chaired.
(Above) Logo for Interior Designer with the last name of Fox providing a logical and memorable visual.
(Above) Naming and design of an identity for Pitch + Patch Roofing Repair
(Above) Logo for the nightclub Teazer uses a black varnish on a black matte color scheme for all materials.
(Above) Duality is the theme for a logo for a pharmaceutical startup that markets psychiatric medicine.
(Above) Identity program for Benson's Catering features embossing, foil-stamping and handmade paper.
(Above) Identity for an online travel agency uses a visual metaphor of a compass.
Identity for a biomedical recruiter is a metaphor for fitting a missing piece into a hole in an organization.
Identity Platform for Permanent Makeup Technician Honey Secunda and Marietta Plastic Surgery. The client’s name was an obvious choice for imagery. One color printing and thermography (raised ink) create a unique tactile quality. Printing on the back of the business card helps carry the pattern through all pieces.