CV: Memberships, Research, & Scholarship
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9.0  PROFESSIONAL MEMBERSHIPS

AIGA – Atlanta (American Institute of Graphic Arts): Education Committee; Organizing Committee for Regional Student Portfolio Show and Job Fair

National Business Incubator Association

S{O}TA (Society of Type Aficionados): TypeCon 2009 national conference committee

AIGA – Cincinnati: Founding Member, Secretary – Executive Board

Art Directors’ Club of Cincinnati: Competition Cochairman (2 years); Chairman of Lifetime Achievement Award

Current Users Groups: Atlanta WordPress Users’ Group, Co-founder of the Atlanta InDesign Users’ Group, Atlanta Web Design Group and the Atlanta Augmented Reality Users’ Group

10.0 RESEARCH, SCHOLARSHIP & SERVICE

10.1 BESTSELLING AUTHOR:
Click 1 – The Best and Brightest in Computer-generated Design and Illustration (Northlight Books: 1990). Full-color, hardbound survey of the effects of computers on aesthetics in the fields of graphic design, illustration, advertising and the media. Foreword contributed by Primo Angeli. Selected as the “Alternative Book of the Month” by the Graphic Artist’s Book Club. This book documents the design field’s adoption of this paradigm-changing tool and its effects on workflow, process, theory and design thinking.

Cover of the book "Click"

Pages of the book "Click"

10.2 GHOSTWRITER & DESIGNER: Business Skills Series
(Lytle, Ellen and) Gregory Hyde. Atlanta, GA: POS, LLC., 2006
Ghostwriter, designer, and instructional developer of four-volume set of PowerPoint presentations and workbooks.

Networking Power – The Techniques and Strategies of Well-connected People
Personal Power – The Techniques and Strategies of Successful People
Sales Power – The Techniques and Strategies of Successful Sales Teams
Marketing Power – The Techniques and Strategies of Successful Companies

Interior spread of Sales Power



10.3  CONTENT EXPERT:
Olsen, Gary. Getting Started in Computer Graphics. Cincinnati, OH: Northlight Books, 1991.

Book cover Computer Graphics

10.4  BOOK REVIEWER:
Wheeler, Alina. Designing Brand Identity. Second Edition. New, NY: John Wiley & Sons, 2005.

Reviewer of "Designing Brand Identity"

10.5  RESEARCH INTERESTS AND PUBLICATIONS IN PROGRESS:

•  Systems in Design
Researching a new book that will be interdisciplinary in context with case studies demonstrating a variety of applications on both the micro and macro levels.

Cultural References in Design
Cultural references are based on research in cultural literacy and popular culture. Researching effect on memory and recognition in branding.

Ideas, Imagination, Innovation Processes, and Entrepreneurship
Researching startups and entrepreneurial business models for designers. I write a blog about innovation, design thinking, great ideas, books, creativity
and opportunities for interdisciplinary exploration at http://thinklabgroup.org.

10.6  JUDGING DESIGN COMPETITIONS:

Judged the How Magazine Interactive Annual, 1994.
Wrote judges’ article summarizing trends in the year’s work, the captions and judges’ comments.

Judged the AIGA – Atlanta Student Portfolio Show 2006

10.7  JURIED DESIGN COMPETITIONS:

Silver, Linda. Print’s Best Logos & Symbols 3. New York, NY: RC Publications, 1994.

Print's Best Logos & Symbols

Carter, David E. American Corporate Identity 5. New York, NY: Art Direction Book Co., 1989.

Corporate Identity 5

Cincinnati Art Directors’ Club Show: Entries accepted and displayed in 1978, 1992, and 1994 (2)

Print’s Regional Design Annual 1991. New York, NY: RC Publications, 1991.

10.8  PRESENTATIONS & PAPERS:

Panel Discussion Leader: Ellen Lytle with J. Charles Walker (Kent State University), John Krider (Kansas State University), Lewis Fifield (Maryland Institute College of Art), and Jim Thorpe (University of Maryland). Topic: “Design Education: Teaching Design Process and Aesthetics on Computers.” Presented at the University and College Designers’ Association national design conference. Washington, DC, September, 1991.

Ellen Lytle and Fred Ebrahimi (CEO of Quark, Inc.). Joint presentation on page layout technology at the University and College Designers’ Association national design conference, Cincinnati, OH, September, 1989.

10.9  PUBLISHED MEDICAL ILLUSTRATION:

•  Stambek, Jennifer. Smith & Nephew Endoscopy Anatomy, Procedure and Product Guide. Boston, MA: Smith & Nephew, 2010. Editor and designer of the print and iPhone versions of the 128-page anatomy reference, technique guide and catalog of surgical equipment.

Tabs for sections of surgical manual

Pages of Technique Guide

App and Interface Version

•  Graphic design (1979-85) for Dr. Frank Noyes, Cincinnati Sportsmedicine and Orthopaedic Center, (one of the pioneers of arthroscopic surgery and Team Physician for the U.S. Olympic Team): Prepared visualizations of surgical procedures and biomedical research for slide presentations, print workbooks, journal articles and medical conferences. Medical illustrations and information graphics have accompanied Dr. Noyes’ articles in: JAMA The Journal of the American Medical Association, Journal of Bone and Joint Surgery, Clinical Orthopaedics, Sportsmedicine, and The Cincinnati Enquirer.

Medical graphics and exhibit design for Dr. S. George Lesinski, the medical doctor who developed the surgical techniques for cochlear implants (ear drum). Information visualization of surgical procedures and biomedical research in photographic, video, exhibit, and print media for medical conferences.

Information visualization and medical graphics of surgical procedures and medical research for medical/academic journals for clients including Dr. Alvin Crawford (Cincinnati Children’s Hospital), Wellington Orthopaedics, Good Samaritan Hospital of Cincinnati, Jewish Hospital (Cincinnati), the Liver Studies Unit at the University of Cincinnati Medical Center, and the Shriners’ Burns Institute.

10.10  EXPERTISE CONTRIBUTED TO THE MAINSTREAM MEDIA:

MSNBC logo 128 pixels
Expert Commentator, MSNBC, on the iPad® and Electronic Publishing, Apple, Microsoft hit midlife as fresh, frumpy. Interviewer: Bill Briggs. April 5, 2010.
Expert Commentator, MSNBC, on Internet tools that help teachers combat plagiarism, Steal this story? Beware Net’s plagiarism cops. Interviewer: Diane Mapes. Sept. 10, 2010.

“What’s the Best Logo Shape?”, Nonprofit Communications Report 9, no. 7 (July 2011): 1.

Expert Commentator, Simplicity Mastered Blog, 31 of the Best Business Books for Solopreneurs and Micro Business Owners.” Interviewer: A. M. Blakeley. July 6, 2010.
Full-page, color coverage on the front page of the business section of the Cincinnati Post, Nov. 5, 1999.
Interviewed for magazine promotion on WKRC-TV,
The Cincinnati Business Courier, The Gary Burbank Show, WLW Radio, and WEBN Radio.

10.11  BOOK DESIGN:

Hooper, David R., and Lynne Berry. Music Business Success: Better Networking Skills and Creativity for Musicians and Songwriters Through Simple Memory Improvement Techniques. Nashville, TN: Kathode Ray Publishing, 2005.

Front and Back Cover of Orlando Chow

Front and Back Cover of Orlando Chow

Mervine, Bob. Orlando Chow: Restaurants for the Rest of Us. Branford, CT: Intrepid Traveler, 2005.

Mongello Louis A. The Walt Disney World Trivia Book, Secrets, History, and Fun Facts Behind the Magic. Branford, CT: Intrepid Traveler, 2004.

Mongello, Louis A. The Walt Disney World Trivia Book, Volume 2, More Secrets, History, and Fun Facts Behind the Magic. Branford, CT: Intrepid Traveler, 2006.

Mudd, John T. Everything You Wish You Learned in High School, Reality 101. Bardstown, KY: Steelbridge Press, 2005.

Sharot, Scott. New Mexico Chow: Restaurants for the Rest of Us. Branford, CT: Intrepid Traveler Publishing, 2004.

10.12  MAGAZINE PUBLISHING:

Cover of Majors Cup Magazine

Cover of Majors Cup Magazine

Art director of The Major’s Cup Magazine, a national golf magazine documenting the four major golf tournaments that comprise the Major’s Cup. Wrote and designed the rate card and direct mail campaigns to potential advertisers. Art directed a photo shoot of the Waterford Majors’ Cup trophy for the cover.

Published two magazines — Solo Magazine and Singles Newsmagazine. Wrote and designed 48-page, full-color lifestyle and entertainment magazine. Raised the venture capital. Distribution of 25,000 magazines/month. Managed a sales staff of three along with two interns.

Assistant Art Director of Cincinnati Magazine. Designed magazine columns, calendar, special sections and feature articles. Supervised photography, illustration, models, props, web printing and pre-press.