STUDENT WORK: Packaging
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The packaging course included glass, flexible, paperboard, plastic and metal.

PROJECT: PLASTICS

GUIDELINES

Your challenge is to design a package made out of plastic. You can choose any product that is regularly
packaged in plastic. You can take an existing package and redesign it or purchase a mockup for
your package. You can work backwards from the size of the smart object for your artwork. Present 3 full
concepts for the final critique. The imaginary client has asked that it be bold and colorful.

DESIGN PROCESS
1. Define the Problem
2. Research
a. Investigate products packaged in plastics
b. Research plastics
c. Search for product/mockup
d. Research the competition
3. Ideation
a. Morphology
b. 20-30 Thumbnails
c. 3 Fully Developed Roughs
4. Strategy, Concept or Insight
5. Refinement and Prototyping
a. 30 Layouts
b. 30 Typography Experiments
c. Imagery studies
d. 20 Color Studies including Printouts
e. Mockups or 3D Comp
6. Production: Three mockups saved as JPGs at 11″ x 17″ size 600 dpi

DUE DATE

Preliminary Critique on computer screen Wednesday, Nov. 16

Final Critique: Monday, November 28 (the day after Thanksgiving Break) at the end of class.
Deliverables: 1. Color Printouts of Artwork
2. Mockups showing package in use or three-dimensional package
3. Process book with printouts documenting your design process bound in a binder

CRITERIA

Color. Typography. Layout. Professionalism. Information can be viewed from any side. Makes product look good.

Metal Packaging

Metal Packaging

Metal: Dry Shampoo

Metal: Dry Shampoo

Metal Packaging: Olive Oil

Metal Packaging: Olive Oil; 2017 ADDY Silver Award

Paperboard Packaging: Ice Cream

Paperboard Packaging: Ice Cream

Paperboard: Coffee Carrier

Paperboard: Coffee Carrier

Paperboard: Orange Juice

Paperboard: Orange Juice; 2017 ADDY Best of Show

Flexible Packaging: Toilet Paper

Flexible Packaging: Toilet Paper

Glass Packaging: Milk

Glass Packaging: Milk; 2017 ADDY Silver Award